Ethical Analysis of Online Gambling Essays - 3811 Words

Ethical Analysis of Online Gambling Introduction Open up your email over a long weekend and you’ll likely find a plethora of online casino advertisements. â€Å"Welcome Bonus up to $150 free!† Ask the traditional land based casino gambler on whether he would gamble online and his first reaction would likely be â€Å"Are you nuts?† When gambling at land based casinos, games are likely to be fair because the consequences of cheating by casino operators are disastrous. Casinos found to offer rigged games will lose their gambling licenses permanently. Land based casino gamblers are also virtually guaranteed that any winnings they accumulate will be paid out. However, Internet casinos are generally unregulated and offer neither of these†¦show more content†¦Billions of dollars were spent on creating and maintaining gambling wonderlands such as the Bellagio and the Venetian. In contrast, creating a new online casino requires only licensing software from a casino software provider and maintaining the c asino network services. Bear Stearns, a New York investment banking company that tracks the online gambling industry, estimates online gambling generated revenues of $3.5 billion globally in 2002.2 In comparison, the Nevada Gaming Control Board reported estimated revenues of $9.45 billion for all Nevada casinos combined in the same year.3 Casino-on-Net, the largest online casino in the world, had revenues of about $200 million in 2002.4 Only a handful of Internet companies have higher revenues. For comparison, Ebay, which has become one of the most successful Internet companies, received annual revenues of $413.9 million the same period.5 Online gambling has become a legitimate and a powerful force in the gambling industry. Government Stance The legal status of online gambling in the United States isnt clear. According to U.S. Attorney General John Ascroft, the 1961 federal Wire Act prohibits casino games on the Internet.6 The Wire Act is a federal statute that prohibits gambling over telephone wires. The Wire Act makes it illegal for providers to offer or take bets from gamblers over phone linesShow MoreRelatedInternet Gambling1505 Words   |  7 PagesRunning head: CASE STUDY IV: INTERNET GAMBLING CASE STUDY IV: Internet Gambling May 6, 2006 This document will inform you about the history of internet gambling, the existing issues, and a number of concerns involved with online gambling. Prior to the launching of the World Wide Web in 1993 which changed the setting of gambling, people had to travel great distances to gamble. The world s first virtual online casino, Internet Casinos, Inc. (ICI) commenced operation on August 18, 1995Read MoreFinancial Screening Research : The Guidestone Investment Small Cap Equity Funds Essay758 Words   |  4 Pages(Prospectus, guidestone.com). There are 460 holdings totaling $502 million total fund net assets for all share classes (Bloomberg Database). The following fees are assigned to the Small Cap Equity Fund and can be found on their Advisors Prospectus; online transaction fee: $49.95, acquired fund and expenses fee: 0.01%, management fee: .94% and there is a redemption fee applied if an agent, broker, or financial intermediary is used. There is no 12b-1 fee and the current expense r atio is 1.24%. The portfolioRead MoreEssay on Person Centred Therapy3197 Words   |  13 Pagesâ€Å"The Person-Centred Therapy approach has its limitations when it comes to treating a gambling addiction.† Discuss. In this assignment I am going to discuss what constitutes addictive behaviour in the context of therapeutic work. An evaluation of the strengths and weaknesses of Person-Centred Therapy (PCT) will be used to highlight the limitations of this mode of therapy when used for clients with a gambling addiction. Other models of therapy will also be explored in order to ascertain whetherRead MoreSocial Problems Within The Australian Society1215 Words   |  5 PagesA Social Analysis – Homelessness There are a growing number of social problems existing within the Australian society and unfortunately, research does not need to prove this. All it takes is a stroll down the main street of some suburbs to realise the extent of social problems within society. Homelessness is a rising trend that is affecting people of all demographics. Homelessness is more than just a simple disadvantage; with usually many underpinning factors which contribute to it, such as domesticRead MoreExternal Analysis Of Mgm Resorts International Essay1815 Words   |  8 PagesIII. External Analysis of MGM Resorts International 1. Are any changes taking place in the macro-environment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry? Changes in the macro-environment today that could have effects on the Hotels, Casinos, and Resorts industry would be political things with the recent electionRead Morebear stearns3426 Words   |  14 Pagesand technology Bear Stearns Collapse 2007 A short analysis ISMAR HOTA Table of Contents Introduction 3 Literature Review 3 Methodology 4 Analysis 5 Introduction 5 About Bear Stearns 6 The Culture at Bear Stearns 6 The Collapse of Bear Sterns 7 The Ethical Issues behind the Bear Stearns Collapse 8 What are subprime mortgages and its Ethical Failures? 8 The Lack of Corporate Governance at Bear Sterns 9 Moral Hazard at Bear Stearns 10 Non Ethical Conduct of the Regulators 11 Conclusion 11 Work CitedRead MoreGeneral Reflections: Counseling is Practical3246 Words   |  13 PagesAbstract The essay is an analysis and description of my journey of being a professional counselor within the background of counseling practices, expectations, and counseling methodologies that have helped me along the way. I describe my practicum experiences; general reflections on the practicum experience; I talk about Counseling and the concept of Social constructionism; Counseling and Self-awareness; the importance of Active Listening; the necessity for adherence to Counseling Ethics; and myRead MoreRacism And Ethnic Discrimination : A Public Health Measures That Can Mitigate Health Inequities Essay1628 Words   |  7 Pagesreviewing numerous media discourses on Maori issues have shown recurrent patterns and themes of racism in the New Zealand media (McCreanor 2008; Nairn McCreanor 1991). Ascertaining these patterns and themes is important, as it provides as index for analysis and interpretation of media information, and could serve as a useful tool for individuals and organizations inte nding to confront and change the unacceptable status quo (Barnes et al 2012). Some of the identified patterns and themes in Pakeha discoursesRead MoreBusiness Ethics Analysis Essay4857 Words   |  20 Pagesto apply certain ethical standards. There has been conflict between the company, the local community, and non-government organizations (NGOs). The conflicts arose because of evidence of environmental destruction and community harassment by Newmont Nusa Tenggara. This case study is comprised of 3 parts: case presentation and stakeholder analysis; ethical audit; and policy recommendation. Firstly, the facts of NNT’s operations will be analyzed, research based on the ethical literature willRead Moreâ€Å"Privacy and Spamming Ethical Issue in E-Marketing†6216 Words   |  25 Pagesâ€Å"PRIVACY AND SPAMMING ETHICAL ISSUE IN E-MARKETING† ABSTRACT It is contended that we are all living in a transitional economy and given the implications of globalization and information technologies for business and commerce, no economic system displays stability. The Internet poses fundamental challenges to the issues central to society, namely free speech, privacy and national sovereignty. With the advent of e-marketing, it brings with it a host of ethical issues surrounding customer privacy

Essay on Irony In Romeo and Juliet - 749 Words

Irony occurs when there is conflict about what was stated and what something really means. There are three main types of irony. Irony can make the difference in a good book, and a great book. It is in just about every scene of Romeo and Juliet. Shakespeare uses different types of irony for many reasons. The first type of irony is verbal irony. It starts being used in the very beginning of the play when the chorus says â€Å"Two households, both alike in dignity† (prologue). The chorus states they are dignified, but they are really very undignified. Another example is when Juliet says â€Å" I never shall be satisfied with Romeo until I behold him –dead – is my poor heart for a kingsman vex’d† (III, ii, 93-94). Juliet’s mother believes she wants†¦show more content†¦Last, but not least is dramatic irony. Dramatic irony is a situation where the audience knows more than the characters. Another word that is commonly used for dramatic irony, is tragic irony. Shakespeare uses this type of irony to add tension and make the story more expressive. An example of dramatic irony is when Romeo and Juliet make their marriage official. Romeo, Juliet, and the audience are the only people who know about the event. Paris also gets involved with a lot of irony due to the marital arrangements. Because of the hatred toward and from each of the families, Friar Lawerance has to take into consideration that his life, along with juliet’s and Romeo’s, could be in danger, due to the fact Romeo is a Montague and Juliet is a Capulet. With so many secretes being told in Verona, between to two families it is assumed that it is very upsetting for Romeo and Juliet because they are constantly worried about if their â€Å"one true love † is safe, and if they themselves are safe. There are very many risks with being so secretive. For instance, if Romeo’s and Juliet’s marriage was not secret then they would not have died. This is because if LordShow MoreRelatedDramatic Irony In Romeo And Juliet Analysis1067 Words   |  5 PagesRomeo and Juliet is the story of two â€Å"star-crossed lovers† (Shakespeare 807), from Verona, who desperately wanted to be together, which resulted in the tragic deaths of six peoples of the Montague and Capulet families. The play would not have had the same effect if there was not dramatic irony, though. Dramatic irony is when the audience knows something, like an important event, that one or more of the actors on stage are unaware of. Within the conversations between Juliet and Lady Capulet and BalthasarRead MoreEssay on Dramatic Irony in Shakespeares Romeo and Juliet809 Words   |  4 Pages Shakespeare uses irony to great effect in his many plays, specifically dramatic irony, and some cosmic irony, in the t ragedy of Romeo and Juliet. But why does he use it? What is he trying to achieve or portray? It varies throughout the play, but there are general trends as the story develops. In the beginning we see that it is almost comical uses. The irony then develops into more interesting and intriguing uses meant to keep the audience, especially the groundlings, interested and wanting moreRead MoreEssay about Dramatic Irony in Shakespeares Romeo and Juliet877 Words   |  4 PagesWilliam Shakespeare’s Romeo and Juliet is a tragic story about two lovers who are from two disputing families, and their eventual suicides. Shakespeare uses dramatic irony throughout the play to create tension for the audience and foreshadow the ending. Dramatic irony is when the words or actions of characters in a story have a different meaning to the reader than to the characters. This is because the reader knows something that the characters do not. Romeo and Juliet’s death could have been prevent edRead MoreShakespeares Use of Dramatic Irony In Romeo and Juliet Essay1416 Words   |  6 PagesShakespeares Use of Dramatic Irony In Romeo and Juliet I understand that the term, Dramatic irony is the irony that occurs when a situation, or speech for instance, is fully understood by the audience but not by the characters in the play. Shakespeare uses dramatic irony superbly throughout the play, because he leaves the audience in suspense and anticipation whilst leaving the theatre surrounded by tension. This is what I think makes the play a great tragedy becauseRead MoreRomeo and Juliet 5 Paragraph Essay1091 Words   |  5 PagesTragedy of Romeo and Juliet by William Shakespeare, dramatic irony is the driving method. Dramatic irony is something in which characters do not know something, but the reader or audience knows what the true reality is. According to some researchers, â€Å"A staple of Elizabethan and Shakespearean drama was dramatic irony† (Halio 25). Furthermore some researchers also belive that dramatic irony is very prominent in the play, â€Å" One of the more prominent literary devices in the play is irony† (Sauer 673)Read MoreTragic Hero in Othelo by William Shakespeare996 Words   |  4 Pagesyears. Compared to other Authors, he has a different style of writing but within his own writings, they are all very much alike. He has written many plays including Othello and Romeo and Juliet. Shakespeare was a man who wrote plays that followed the same literary conventions. These conventions inc luded tragic hero, fallacy, irony, and also suspense. A tragic hero is a male figure who is high in society and one who always has a tragic flaw. Most of them are rich and intelligent men. In the story of OthelloRead MoreLiterary Devices In Romeo And Juliet1738 Words   |  7 Pagesstories like Romeo and Juliet focused on more cynical darker themes. Literary devices like characterization, themes and imagery can help bring life to a story. Shakespeares unique use of these literary devices could make the audience feel a range of emotions. Shakespeares use of characteristics, setting, irony, foreshadowing and imagery in Romeo Juliet not only creates an everlasting story, but it also innovates and redefines a tragedy. The traits and qualities of the characters in Romeo JulietRead MoreWriting Devices in Romeo and Juliet Essay1059 Words   |  5 Pageswriters whose works have influenced society more than those of the English playwright William Shakespeare. His use of language in all of his plays, especially Romeo and Juliet, is one that impacts its audience both emotionally and intellectually. For anyone wishing to pursue a career specifically in the Language Arts, the play Romeo and Juliet by William Shakespeare should be continued to be studied and analyzed for its unique and clever uses of English dialect. One creative use of language in theRead MoreEssay on The Inner Struggles of Romeo and Juliet1019 Words   |  5 PagesIn the tragedy Romeo and Juliet, Shakespeare presents the inner struggles of Romeo and Juliet, the two protagonists as one of the main themes. This is clearly shown at the end of Act 3 Scene 2 when Juliet receives the news that Romeo has been banished and Tybalt has been killed. Juliet is distraught at the conflict of her loyalties. Should she express love for her family or should she express love for Romeo? By using many different language features, such as oxymorons, paradox, antithesis and dramaticRead MoreShakespeares Romeo and Juliet vs. West Side Story Essay735 Words   |  3 PagesRomeo Juliet vs. West Side Story Shakespeares is one of the most read writers ever and his writing was so successful that not just one group of people liked it. He did this by relating to his audience using universal truths. . Human emotions are not something that change over time and they are also known as universal truths; love, hate, revenge, and envy are all examples of universal truths. This play was so successful that many other movies have copied the plot but changed the scenery. Over

Copper Sulphate Calibration Free Essays

Method As per laboratory protocol. Rest Its and Discussion From the table and graph it shows that there is a linear relationship between concentration and absorption (Beer-Lambert Law). As the concentration increases so does the absorbency. We will write a custom essay sample on Copper Sulphate Calibration or any similar topic only for you Order Now The line of regression fits into the averages of the UP Absorbency, the RE is 0. 9538 this shows that the data is accurate as it is very close to the regression line. Taking the averages of the CIVIC Absorbency allows the data to become more accurate and reliable. Cavetti MM cuscus (ml) Distilled Water (m L) Concentration (M) XIV Absorbency (Average) Dividing the unknown solutions by y is the way to find the concentrations of the unknown solutions. Plotting the unknown solutions On the graph Can test the reliability of the results of the concentration. The results are close to the line of regression, this indicates that the values which were calculated are accurate. The results which were gathered could have been skewed from the way the cavetti was placed into the spectrophotometer. For instance, if the puttee had fingerprints on it, the wavelength would not penetrate the cavetti properly as the fingerprints may modify the way the light penetrates the solution, thus gathering an incorrect concentration reading. One way to avoid this is to clean the cavetti before placing it into the spectrophotometer, plus making sure that it is placed into the apparatus the right way. Whilst the 1 mol of Copper Sulfate was measured with the Gilson there may have been a small chance of the measurement being inaccurate, however, a Gilson is more likely to give an accurate measurement of a solution than a pipette old. When using a spectrophotometer it is essential that the apparatus is switched on and left to warm up for at least 15 minutes, if this is not executed and the experiment is done with a ‘cold’ spectrophotometer the readings may be unstable. Between each reading of the solutions the spectrophotometer transmittance needs to be set back to O, if this is not done the reading will be incorrect, therefore jeopardizing the accuracy and reliability of the results. Conclusion Within this practical the aim was achieved, the absorptions of the diluted solutions were determined and accurate. How to cite Copper Sulphate Calibration, Papers

Teen Suicide Essay Example For Students

Teen Suicide Essay Teen Suicide Essay The Unknown Epidimic Every year, thousands of youth die in the United States, not by cancer, car accidents, and other diseases, but by their own hand. These people make the choice that they want to die and they take there own life. Suicide, the term given to the act of killing oneself, is the third leading cause of death among people that are 15 to 25 years of age. It is estimated that 500,000 teenagers try to kill themselves during the course of one year. During the adolescent years, normal teenagers experience strong feelings of stress, confusion, self-doubt, pressure to succeed, financial uncertainty, and other fears while growing up. These feelings in themselves are not harmful, but normal. However those who can not handle these situations are ones that are prone to suicide. Many people believe that suicides are isolated incedents, but they are far from that. Suicide among teenagers is indeed an epidimic that should be focused on and dealt with immediately. This essay will focus on the causes of suicide, the signs of a person that is suicide prone, and what one should do for a person who may be a target for suicide. The main two causes for teen suicide is the mental disease of depression and family problems. 90% of teen suicide victims have at least one diagnosable, active psychiatric illness at the time of death, which is most often depression, substance abuse, or behavior disorders. Only 33-50% of victims was known by their doctors as having a mental illness at the time of their death, and only 15% were in treatment at the time of death. The pressures of modern life are greater these days and competition for good grades and college admission is difficult, which are extra stressors on already unsure teens. Some even think its because there is more violence in the media. Lack of parental interest may make them feel alone and anonymous. They believe that their parents dont understand them and when they try to express their feelings they feel that their parents either denied or ignored their attempt to communicate feelings of unhappiness, frustration, or failure. Many children grow up in divorced households or both parents work and their families spend little time together. Even the threat of AIDS is a factor that contributes to higher suicide rate. Stressful life events, such as the loss of an important person or school failure, often encourages suicides. People who have worked with depressed teens see a common pattern of unhappiness, feelings of inner disturbance, chaos, low self-worth, hopelessness and anger. Suicidal teens generally feel that their emotions are played down, not taken seriously, or met with opposition by other people, but it should always be taken seriously. Those who believe in the finality of death (i. e., that there is no after-life), are the ones who advocate suicide and regard it as a matter of personal choice. On the other hand, those who firmly believe in some form of existence after death on earth, condemn suicide and judge it to be a major sin. However, there are ways of watching for warning signs of a suicidal person and depression. Some noticeable signs that are prevalent among people thinking about suicide are talking about suicide, statements about hopelessness, helplessness, or worthlessness. They may have a obsession with death or suddenly become happier and calmer. They have a loss of interest in things they usually care about. They might stop visiting or calling people that they care about. They even start making arrangements or putting their affairs in order and give away their things. Teens should learn that with treatment, depression ends, but someone who is experiencing deep depression might not be able to think about that. They cant see the way out of the problem and think suicide is the only choice. Some hotlines, and web sites that help with people are Counselors Counseling, Teen Suicide Help, and there are many others that exist. The Ripken Way Essay There are 30,000 suicides that occur every year in the United States and suicide survivors are the ones that are left affected and ruined. The people that are mourning over a suicide victim describe feelings of shock, disbelief, sadness, guilt and anger(Hyde and Forsythe). They have episodes of crying, depression, apathy, anxiety, and sometimes thoughts .

The Role of Group Work in Enhancing Speaking Skill in Primary Level free essay sample

The Role of Group Work In Enhancing Speaking Skill In Primary Level The Role of Group Work in Enhancing Speaking Skill in Primary Level Effective language skills are essential for children to access the curriculum. In the classroom, spoken language is the primary medium through which teachers teach and children learn. In developing their speaking skills, children need to learn to adapt their talk to the listeners; use a range of ways to express themselves; use talk to clarify their ideas and sustain their talk to develop thinking and reasoning. It is expected that when children start primary school, they will be able to understand much of what is said, express themselves clearly, share their feelings and make their needs known. This level of proficiency in speech, language and communication is critical to the development of a child’s cognitive, social and emotional well-being. Speaking should include putting thoughts into words and sharing in groups; taking opportunities to speak at some length to explain ideas in different situations; giving a talk or presentation using gestures, aids and rhetorical devices. We will write a custom essay sample on The Role of Group Work in Enhancing Speaking Skill in Primary Level or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This paper will explore the different types of group work and its mechanism of enhancing the speaking skill in the primary level. This will be done through reviewing different research made in this field. The purpose of this paper is to look closely at the importance of group work in the early stages to enhance the speaking skill of students. Group Group work is a very important part of our culture and life; and businesses now look at team work skills when evaluating any employee. Therefore, it is important for both, students and teachers, to learn to function in a group work environment. Research indicates that students learn the tasks better through involving oral interaction, in group, which is based on a real attempt to find a collective solution to problems. We chose to explore this area to find out if group work serves as a meaningful activity for students to focus on meaningful negotiation and information exchange. We are very much concerned with getting students to talk and to stimulate their interest and imagination. Since group work can improve learning and is a much needed skill in enhancing speaking skill, it should be exercised regularly in the classroom. Annotated Bibliography: The Role of Group Work in Enhancing Speaking Skill in Primary Level Baines, E. , Kutnick, P. , Blatchford, P. (2009). Promoting effective group work in the primary classroom: a handbook for teachers and practitioners. USA and Canada: Routledge. This handbook explores how pupil group work can be made more effective in support of children’s learning. It is based on a research study, known as the Social Pedagogic Research into Group work (SPRinG), which developed and evaluated a new approach to group work in primary schools. Boussiada, S. (2010). Enhancing students’ oral proficiency through cooperative group work: the case of 3rd year LMD students of English at Constantine University. Master’s Thesis, University of Constantine, Algeria. In her study, Boussiada explores the effects of cooperative group work on improving learners’ oral proficiency and communicative skills. She is mainly concerned with making use of pair or small group to maximize learners? oral production. She also attempts to shed some light on the importance of establishing a relaxed and friendly environment as an attempt to get learners to use the language. Lee, W. (2008). Speech, language and communication needs and primary school-aged children. I Can Talk Series, Issue 6, 13-18. Retrieved March 21, 2012, from http:// www. ican. org. uk/~/media/Ican2/Whats%20the%20Issue/Evidence/6%20Speech%20%20Language%20and%20Communication%20Needs%20and%20Primary%20School%20aged%20Children. ashx This report outlines the nature and extent of Speech, Language and Communication Needs (SLCN) in primary schools, what this means for children and their families and what can be done to ensure primary school is a positive, enriching experience for children with SLCN. Richards, J. (2008). Teaching listening and speaking: from theory to practice. NY: Cambridge University Press. Richards explores approaches to the teaching of listening and speaking which have undergone considerable changes in recent years, and their implications for classroom teaching and materials design. His goal is to examine what applied linguistics research and theory says about the nature of listening and speaking skills, and then to explore what the implications are for classroom teaching Jones, L. (2007). The student-centered classroom. NY: Cambridge University Press.

The Life Of George Washington Essays - Free Essays, Term Papers

The Life Of George Washington Essays - Free Essays, Term Papers The Life Of George Washington Flexner, James Thomas. George Washington. Little. 1967 George Wahington George Washington was one of the founding fathers of the United States of America. He served as commander-in-chief of the Continental army during the Revolutionary War, and later served as the first president of the United States. His thoughts and ideas helped mold the United States into the great country that it is today. George Washington was born on February 22, 1732 in Westmoreland County, Virginia. He was the eldest son of Augustine Washington and Mary Ball Washington. He received no formal education, but he read geography, military history, agriculture, deportment, and composition. Washington later developed a powerful and convincing style of speech and writing. He enjoyed sports and social occasions, and he later became a surveyor for landowners on the Virginia frontier. George Washington was elected president of the United States in 1789, and in New York City on April 30, 1789, he took the oath of office as President of the United States at age 57. He was extremely influential in the initial operation of the new government. After the ballot he wrote, My movements to the chair of government will be accompanied by feeling not unlike those of a culprit, who is going to the place of his execution. Washington's task was to organize a government but also create a role for the highest officer of the new nation. Both tasks earned him enemies. One of Washington's first duties of office was establishing a cabinet. He appointed Alexander Hamilton secretary of treasury and Thomas Jefferson secretary of state. Washington allowed Jefferson to pursue a policy of seeking trade with European nations. Hamilton proposed important ideas such as a funded national debt and the creation of the Bank of the United States. The first United States census was taken in 1790 which showed the population to be four million. He created departments within the government, each with different jobs. The government issued money that was good in all states. President Washington also helped plan a new capital for the nation that was named Washington in his honor. Also, Vermont and Kentucky were added as states in 1791 and 1792 respectively. George Washington reluctantly agreed to serve a second term as president, even though he wanted to go home to Mount Vernon. An outbreak of war in Europe plagued Thomas Jefferson's foreign policy design. Alexander Hamilton formed a pro-British foreign policy during Washington's second administration. Jay's Treaty of 1795 settled outstanding American differences with Great Britain. This treaty was extremely controversial, although the treaty was passed by a narrow margin in both the Senate and the House of Representatives. The Whiskey Rebellion in western Pennsylvania against a federal excise tax was his critical domestic challenge. He himself rode partway to the field at the head of the militia that was raised to put down the rebellion. Washington reorganized his cabinet in 1795, and Tennessee became a state in 1796. He was asked to return for another term as President, but he declined. Washington carefully planned a farewell speech to mark the end of his presidency, and issued his farewell speech on September 7, 1796. He was succeeded by his vice-president, John Adams the following March 4. He then retired to Mount Vernon, where he died two years later on December 14, 1799 at the age of 67. George Washington remains one of the most important figures in the history of the United States of America. Washington's accomplishments are and will continue to serve as precedents for future Presidents. I feel that his two terms in office as the President of the United States were the most important periods in the history our country. He shaped the government that we live under today, and if not for him, our government might be completely different.

Strategic cost management case study Example | Topics and Well Written Essays - 1250 words

Strategic cost management - Case Study Example It is not surprising that the plant manager describe their process as â€Å"better than anyone else† because it is guaranteed with speed and high quality, as well as reduced cost. To compete with such companies, it is important to have enough capital reserves to also engage in strategies like promotion. The paper will therefore look at how with the cost reduction strategy, the company is offered sufficient funds that were cut down from actual production cost to gain competitiveness and profitability. Firm’s competitive strategy Much of the emphasis of competitive strategy for California-Illini (CI) is placed on the ability of the company to produce high quality products at a speed that meet consumer demand and cost that meet consumer pocket. In effect, a consumer determinant strategy on demand and cost reduction is used as competitive strategy. Generally, this is a strategy that identifies the scarcity of consumers on the target market due to the number of competitors a mong which existing consumers may choose from (Bernanke, 2006). Knowing that the consumers are not many in number, a consumer determinant strategy generally aims at presenting the consumer with exactly what the consumer requires from the manufacturers in terms of production and cost. The question of whether the strategy used by CI seems appropriate will be answered from several perspectives. The first is to take a quick competitive analysis, based on which a question of the viability of the strategy against other competitors will be asked. Generally, CI is in the same market as other multinational horticulture companies like Simpson and Simpson Inc, and Garages Ltd. These are companies who base their competitive advantage on brand equity and high inflow of cash from other sectors of their business, making it possible for them to run expensive promotions and publicities. What is more, the strategy to add quality and speed to production is highly appropriate even that when supply from customers does not meet their demand, they would switch to other competitors. It is always important to note that the industry in which CI finds its self is one that is based primarily on seasonal production. In effect, one must not wait for seasons to pass before orders made can be honored (Fairlie, 2009). Cost reduction strategy at CI From the above, the cost reduction strategy can be said to have been generated by the need to be competitive and also increase the revenue of the company through reduced internal speeding. When calculating revenue or profit that companies like CI make, emphasis is not only placed on income but on expenditure as well. The fact that CI has been found to make an average annual sale of $13 million alone cannot be accounted in judging the company as a very profitable one. Rather, it would be important to balance this income with expenditure. Commonly, manufacturing companies like CI spend most of their expenses on the production aspect of the supply chai n (Gartner, 1985). In effect, a cost reduction strategy that will ensure that production takes place at a more reduced cost always becomes beneficial. The need to be customer focused was also another motivation for opting for the cost reduction strategy. This is because when cost of production is lower, manufacturers always have the luxury of pegging the prices of their products lower because of a reduced

US Democracy Essay Example | Topics and Well Written Essays - 1250 words - 1

US Democracy - Essay Example Fitting the above description of democracy the government of the United States of America in a fully democratic nation that forms exemplary example for other governments in the world Many factors make the US a democratic country. First, United States treats all its citizens equally as they are all equal before the law and in decisions making. The government discourages all forms of discrimination that result to people getting different treatment. In this, similar laws govern all the citizens equally and no single is above the legislation of the nation. Either, the constitution allows the people to choose their leaders after every four years in the exercise of their democratic right to vote. In this also, citizens are equal with one citizen with one vote. Besides, the form of governorship provides the citizens with freedom of expression and all other rights as expressed in the bill of rights. The government does not limit the individuals past the limitation of the established constitution making the type of government depicted in the US to be a democratic state system. Furthermore, the government has the government arms that represent those in the Democratic stat ues like the constitution and the parliament. In and democratic system the sovereignty of people is the power over in the rule of law. Since people make the government, the citizen in a democratic country are superior, and it limits the government. Therefore, limited government is a partisan concept in a democratic nation where citizenship has the authority to influence the rule of law while smothering the government.This concept places more power in the lower systems like the state governments, local governments and citizens to access and participate in crucial events. This model seeks to provide the citizens with more authority in the market share thus giving the greater opportunity to

Issue Brief Research Paper Example | Topics and Well Written Essays - 750 words

Issue Brief - Research Paper Example City of Austin Total area population in 1840 was 553 while in 2014 it is 865,504 as revealed by US bureau and the city of Austin, this is paramount to 156410.67%. It is such facts that make the city of Austin to be one of the fastest and developing city. It is not a common phenomenon for any major city in the United State to experience a decline in African-American population. The fact that there is an up serge in the population growth of Austin, Texas from time it was incepted, the declining rate of African-American is perplexing. Could it be an issue of racial segregation in zones such as education or employment? US data on population found that there is a major decline in American-American population in the city of Austin, Texas as compared to other major fast growing cities in the United States. Outmigration of African-American residents in some cities was also experienced but such cities didn’t have the same general population growth rate as compared to Austin1. The findings are more troubling in Austin, Texas than other cities due to the fact that they emerge statistically outlier as compared to other cities. Between the year 2000 and 2010, Austin was ranked as the third fastest growing city in the United State of America. The declaration was a result of the population growing by double digits, precisely 20.4%. It can also be described as a major city due to the fact that it has a population of more than 500,000. It was also reported by US census Data that African-American was the only racial group that declined in the period 2000-2010. Other major racial groups saw a positive population growth rate; the White increased by 10.9%, Hispanic increased by 38.5%, Asian increased by 60.8% while African-American decreased by -5.8%. This indicated that Austin was the major city that experienced a double-digit population growth rate (20.4%), yet it experienced a decline in American-American

Wendys Old Fashioned Hamburgersis

Wendys Old Fashioned Hamburgersis 1. Executive Summary Wendys Old Fashioned Hamburgersis an international fast foodchain restaurant founded byDave Thomason November 15, 1969, inColumbus, Ohio, and moved its headquarters toDublin, Ohioon January 29, 2006. Wendys was Americas national food, and the worlds third largest hamburger fast food chain with approximately 6,700 locations. On April 24, 2008, the company announced a merger withTriarc, which is the parent company ofArbys. Following the merger, Triarc came to be known asWendys/Arbys Group. Arbys Group is the parent company of Wendys, and is a publicly traded company. Arbys group of restaurants is a wholly owned subsidiary of Wendys/Arbys Group, Inc. This report will be focusing on Wendys Burgers of the Wendys/Arbys Group. The main aim of this report is to investigate and analyze the marketing activities of Wendys Burgers. What is the Wendys orientation? What are the strengths, weaknesses, opportunities, and threats (SWOT) of Wendys? What are the competitive advantages of Wendys? What is the impact of Wendys marketing mix? And its positive and negative effects on the market and competitors in similar segment. This report in its further course, will try to address the above questions and more. 2.INTRODUCTION Wendys/Arbys Group is the parent company of Wendys, and is a well known publicly traded company. Approximately 77% of Wendys restaurants are franchised, the majority of which are located in North America. Wendys and its affiliates, employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $9.45 billion (USD) in total sales.While Wendys sets its standards for exterior store appearance, food quality and menu, individual owners have control over the hours of operations, interior dà ©cor/design, pricing, staff uniforms and their wages. Wendys ended the fiscal year 2007 with just under 6000 Wendys Old Fashioned Hamburgers restaurants in operation. Of these, 1,274 (21%) were company owned and operated by the company itself while the remaining 4,662 restaurants were franchised. In addition to Wendys Old Fashioned Hamburgers, Wendys has invested in the Cafe Express and Pasta Pomodoro restaurant chains, owning 70% and 29% of those chains, respectively. Until 2006 Wendys International, Inc. also owned the ‘Tim Hortons and ‘Baja Fresh franchises. The chain is known for itssquareground beef patties in itshamburgers and the Frosty, a form of soft serve ice cream mixed with frozen starches contracted from potato products. The idea for Wendys old fashioned hamburgers was actually inspired by Dave Thomass trips toKewpee Hamburgersin his home town ofKalamazoo, Michigan. The Kewpee sold square hamburgers and thick malt shakes, much like the well-known restaurant that Thomas eventually founded inColumbus, Ohio, in 1969. Thomas named the restaurant after his fourth childMelinda Lou Wendy Thomas. 3.WENDYS ORIENTATION Nature of demand Over the past century, market for fast food has increased drastically, time being one of the major constraints. A recession in the early 1980s, combined with high beef prices and Wendys explosive as well as threatening growth incited the burger wars†. Wendys moved into the number three spot behind McDonalds and Burger King, fueled by its introduction of a chainwide salad bar, chicken breast sandwiches, fish sandwiches, and baked potatoes. Extent of demand As of December 2006, Wendys was Americas national food, and the worlds third largest hamburger fast food chain with approximately 6,700 locations. Approximately 77% of Wendys restaurants arefranchised and the majority of which are located in North America. Wendys and its affiliates employs more than 46,000 people in its global operations. In fiscal year 2006, the firm had $9.45 billion (USD) in total sales and earned total revenue of $2.5 billion (USD) in 2007. Orientation Wendys tries to sense the customers needs and demands. This proves that the company is purely marketing oriented. Wendys puts in much effort for orientation towards the marketplace and its market share. Companies have their respective beliefs concerning their marketing efforts which are usually varied from company to company. The challenging concepts beneath which companies perform their marketing activities are as follows: Wendys Production Concept Customers are attracted to those products which are readily available and cheaper in price. Organizations following this concept targets on accomplishing the large production competence, minimal costs and bulk distribution. Wendys Product Concept The way that Wendys Old Fashioned Hamburgers does business and markets its products to consumers is due to the change in our society to where the consumer wants the biggest, quickest, and best product that they can get for their money. Wendys introduced healthier options amid rising obesity levels and a general interest in healthier foods, some fast-food companies have been going in the opposite direction, introducing ever more calorific and fat-laden burgers in a bid to win customers. Wendys Selling Concept The concept of ready-cooked food for sale is the primitive and foremost selling concept of Wendys burgers. Wendys uses ‘fresh, never frozen beef/fresh ground beef in their hamburgers. Wendys has moved in line with the Quick Service Restaurant or QSR industry and has been working to offer healthy food choices. Wendys has added sandwiches and salads to its menu, and offers side dish substitutes for French fries like salads for health conscious customers. Wendys Marketing concept Marketing is the science of actualizing the buying potentials of a market for a specific product. It in turn reflects a selling concept because it centers on promoting a product rather than meeting a defined area of consumer needs. The marketing concept sidetracks the basic conflict between the buyer and the seller. Consumers want good quantity and quality products for less prices, where as producers wants to sell at high prices. The marketing concept does not provide a solution to the classic bargaining problem which is widely prevalent. Holistic Marketing Concept This involves development, design and implementation of marketing programs, processes, and activities that recognizes organizations breadth and inter-dependencies. Precisely, this concept is an approach to marketing that tries to identify and resolve the opportunity and difficulties of marketing activities. There are 4 main elements in Holistic marketing namely (Kotler and Keller 2006: 16): * Integrated marketing involving communications, products services, channels. * Social responsibility marketing involving Ethics, Environment, Legal and Community. * Relationship marketing involving Customers, Channel and Partners. * Internal marketing involving Marketing department, senior management and other departments. Wendys strictly follows the above concepts as it includes most of the marketing activities. Wendys Business Strategies Wendys new strategy puts its food products on center stage and changes its media-buying habits to zero in more narrowly on different market segments. TV spots and print ads will focus on specific audiences instead of delivering the same message to all demographic groups, tailoring the messages to the required audiences, broadening its scope. In addition, the nearly 6,700-unit chain will advertise on the Internet to attract younger consumers and use a character named Smart Square to appeal to them in TV spots/advertisements. Globally, all the Wendys employees work together to achieve in Driving Growth, Funding Growth and become Best Place to Work. 4.S.W.O.T Analysis â€Å"SWOT analysis is a structured approach for evaluating the strategic position of a business by indentifying its Strengths, Weaknesses, Opportunities and Threats† (Jobber 2007: 63). To get a clear idea of Wendys/Arbys groups outlook, it is useful to analyze the restaurants Strengths, Weaknesses, Opportunities and Threats (SWOT). Additionally, a SWOT analysis summarizes the outcome of marketing audit of the company (Jobber 2007: 61). Positive factors Internal factors Negative or potential to be negative Strengths Weaknesses Opportunities Threats External factors Strengths Positive, tangible and intangible attributes internal to an organization and within the organizations control forms the strengths of a company. * A strength in Wendys manufacturing is that their food is known for its freshness and quality. * This quality of food is said to be one of the main reasons why Wendys has outpaced the annual sales gain of McDonalds from 1998 to 2002 (â€Å"Industry Surveys,† 2003, p. 3). * The expert management system of Wendys burgers adds to its much strength in time managing and store managing skills. * The pleasant atmosphere of all the Wendys stores adds value to its strong customer oriented approach. * Hamburgers are made with fresh, never frozen beef which is a huge hit with the customers. * Being a Global brand, Wendys is capable of worldwide expansion with huge market left to be tapped and consumer base to capture. * Strong supply chain is one of the key strengths of Wendys burgers with the suppliers meeting the fast food chains constant demand for the in time supply of raw materials in turn meeting the customers requirements. * Another major strength of Wendys is its ‘mid night push plan, it is operating its stores after the mid night also, which attracts the teenage and young people a lot. * One of the major strength of the Wendys is its nutritional valued menu for the people who are maintaining a balanced diet. * Wendys is the first restaurant which is offering a special menu for children and even for the kids. Weaknesses Internal factors within an organizations control that detract from the organizations ability to attain the desired goal are the weaknesses of an organization. * A manufacturing weakness could be that it will be difficult for Wendys to make dramatic improvements in the area of store management in the future. * Breakfast menu Wendys experimented with serving breakfast for a short time, but the endeavor was unsuccessful due to several issues. * Constant management changes have lead to a reduction in customer as well as employee satisfaction hindering its growth and expansion. * The franchisee stores are given freedom to have their own store atmosphere and layout and also employee uniforms. * High dependence on a major country is the main weakness of the Wendys. Though it is globalized, it was operating mostly in USA and Canada. In the year 2007, more than 70% of its revenue is from the USA, this phenomenon leads to loss in profit rates in international market. * The Wendys spreading of its stores is relatively very less, when compared to its close rivals, McDonalds and Burger King. The McDonalds opening 200 stores per year, the Burger King is opening at a rate of 150 per year, but Wendys is opening only 50 stores per year, so the expansion of business is very less comparatively. Opportunities External attractive factors that represent the reason for an organization to exist and develop. Brand recognition is the significant factor affecting their competitive position. * Wendys international brand image gives it a scope for expansion into International markets. * Recession has little or no effect on the fast food industry which provides a great opportunity for growth and expansion. * Wendys was the first to introduce ‘fish sandwich making its mark and grabbing a huge market share. * Rising of restaurant business in USA is great opportunity for Wendys. According to the Forbs magazine survey, in the year 2007 more than 25% of USA government revenue from fast food sector. The reasons for increment in convenient food consumption is, increasing single parent families, dual working households, no time for active cooking at home, hike in living standards of people etc. Wendys can utilize this as a great opportunity to increase its business * Increasing population of teenagers and young people is a great opportunity for Wendys, as it was targeting them. According to the census in 2008, more than 40% of American people are teenagers, which was a great opportunity for Wendys. * Increasing opportunities in developing countries like China and India. In 2007 Wendys make one percent of its revenue from India and two percent from China, still to be increased. There is a great opportunity for Wendys to develop its business in developing countries as there is less operating cost when compared to the developed countries. Threats External factors beyond the organizations control which could place the organization mission or operation at risk. * Accusation Wendys was accused recently as a consumer found a human finger in one of its item (Chili). Such kind of accusations would surely affect the brand image and high chances of drop in the market share. Much time and money is consumed to regain the lost share of the fast food market. * Competitors Wendys faces stiff competition in the overall fast food industry, as McDonalds holds a dominating 18% share of the market with Wendys and Burger King holding shares of approximately 2% each. In recent years Wendys has been lagging behind McDonalds and Burger King in same store sales growth, an indicator of how established franchises are faring in the market. In addition to traditional hamburger-based fast food restaurants, Wendys must compete with chains such as Subway, Yum! Brands (YUM) and Jack In The Box (JBX). * Controversy Wendys found itself the focus of a boycott bygay rightsgroups when the company pulled advertising from the sitcomEllenin 1997, which it deemed controversial. * Illnesses caused by food are the major threat for any fast food company. Though more care was taken, there was chance of food borne illnesses like e coli, gastric trouble etc. This was a major threat for Wendys. * Food storage and transportation is also a major threat for Wendys. As it is more difficult to store raw materials as there are highly vulnerable to decomposition. * Targeting a particular section of people is a major threat for Wendys, as it is targeting the teenagers only. This leads to a loss in the satisfaction of people of other sections. * International Business expansion Limiting the business to the USA is the major threat to Wendys at international level. Limiting the business may leads to limiting the globalization and decreasing the brand name, profits and sales. Strengths Weaknesses Opportunities Make the most of these Watch competition closely Threats Restore strengths Strategic turn around required 4.1 .Conclusion Wendys/Arbys group has to maintain all their strengths and grab all the opportunities. On the other hand, Wendys/Arbys group should sooner overcome all its weaknesses and work harder in overcoming the threats. 5.Competitive Advantage â€Å"Competitive advantage is the achievement of superior performance through differentiation to provide superior customer value or by managing to achieve lowest delivered cost† (Jobber 2007: 27). Competitive Factors Factors like being the third largest chain restaurant, having a large market share in USA and its target consumers being teenagers who form a majority of consumer base are considered as the competitive factors by Wendys. Product Strength Ââ€" Lack of differentiation- Consumers have accessibility to similar menu that is used by other hamburger chains of the same segment. Hence fulfilling consumers needs. Ââ€" Unique patty shape- Wendys burgers have a unique square shaped patty instead of a regular round patty, which other hamburger chains use. Customer Loyalty and Satisfaction Ââ€" Convenience- The ease of accessibility of its stores by deploying them in prime locations adds to consumers convenience. Ââ€" Speed of service- Implementing drive through and home delivery system in all its stores to attain speedy customer service. Market Share Ââ€" Third largest company in QSR or Quick Service Restaurants Ââ€" Introduction of new products like fish sandwich, square shaped fresh ground beef patty, salads in its breakfast menu, etc have been introduced by Wendys. Ââ€" Fifth in terms of highest total revenue generated next to McDonalds Corporation, Doctors Associates, Yum! Brands and Jack in the Box. Customer Concentration Ââ€" Location variables Setting up Wendys restaurants where the potential consumer(working class, teenagers, etc) concentration is high. Ââ€" Strengthen penetration To attain a firm grip in the market where it is already existing. Cost Control Ââ€" Centralized distribution center Wendys has the strongest supply chain management system which is very efficient in saving unnecessary expenses thus reducing the number of distributing centers in turn cutting down on costs. Ââ€" Reduce labor costs Costs associated with labor is a major factor in the success of any business. Wendys labor costs include upper management, but the bulk of Wendys employees are the workers at individual restaurants. Wendys achieved to cut labor cost by downsizing the number of managers from 3.6 to 3.3 by June of 2007. Wendys expects that this will not only decrease labor costs but also enhance efficiency at individual restaurants as they have found that a high number of managers can result in division of responsibility and confusion. In 2007 Wendys total operating costs were approximately $2.29 billion while total revenue was about $2.45 billion, leaving a slim operating income of approximately $156 million. If Wendys labor cost reduction initiative can successfully decrease labor costs without negatively impacting revenues, Wendys could see a substantial increase margins and operating profits. http://cdn.wikinvest.com/i/px.gif Ââ€" Economies of scale- Economies of Scale is achieved by balancing the capital invested and reducing costs. Investments Ââ€" International fast food market is the best place to invest in as far as Wendys investment options are considered. Ââ€" Research on untapped foreign markets in order to gain knowledge for future investments. Forces that Affect Competition Ââ€" The Economy caused businesses everywhere to focus on low cost to the customer, this presents a problem when every firm lowers its prices. Ââ€" The end result is that the low price becomes the new standard so competition now lies in value. Ââ€" Wendys has taken this road before during the inflationary period of the 1970s, with the slogan â€Å"Quality is Our Recipe†. Ââ€" The Super Size Me Documentary also affected competition among the major fastfood chain restaurants. Ââ€" Caused a public backlash against fast-food restaurants. Ââ€" In response to the 2004 film, Wendys introduced the Chicken Temptation ® selections to their existing menu. Competing in the Industry Ââ€" Overall Wendys needs to stand by their strategy of creating a niche market by way of their side dish offerings. Ââ€" Expand competition base by being innovative and effective. 5.1.Conclusion The major competitive advantage of Wendys is ‘Healthy Fast Food. 6.Marketing Mix Analysis †¢ The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives †¢ 7Ps Price, Product, Promotion, Place, People, Process, Physical Environment †¢ Traditional 4Ps extended to encompass growth of service industry Marketing strategy is generally obtained by the 3 key elements namely the target markets, competitors targets and the competitive advantage (Anderson 2008). Once the marketing strategy is finalized, the company starts looking into the facts of the marketing mix. â€Å"Marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.† (Armstrong and Kotler 2009). Marketing mix is essential for the company to develop the demand for its products. This can be collectively done by the four vital categories which are well-known as 4-Ps of marketing mix. The 4-Ps are namely Product, Price, Place and Promotion (Armstrong and Kotler 2009: 83). Product Customer solution â€Å"Product is a good or service offered or performed by an organization or individual, which is capable of satisfying customer needs† (Jobber 2007: 28). Brand name and Quality The brand image is obtained by utilizing the fundamentals of marketing mix (Jobber 2007: 332). Wendys/Arbys Group is the parent company of Wendys, and is a publicly traded company. Wendys Restaurant Group, Inc. is a wholly owned subsidiary of Wendys/Arbys Group, Inc. Wendys/Arbys Group, Inc. is the franchisor of the Arbys and Wendys restaurant systems and trades on the New York Stock Exchange under the symbol WEN. A change in the companys ownership set the course for menu expansion and a strengthened brand. On September 29, 2008, Triarc Companies Inc. merged with Wendys International, Inc. to form Wendys/Arbys Group, Inc. Wendys/Arbys Group, Inc. is the third largest quick-service restaurant company in the United States. Wendys restructured its cleanliness standards, menu and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market. Wendys mission is to deliver superior quality products and services for their customers and communities through leadership, innovation and partnerships. Their vision is to be the quality leader in everything they do. Wendys has a strategic vision focused on these core values: Quality: Freshly-made products and superior service are their passion; consistent excellence in customer service is their goal. All actions are guided by absolute honesty, fairness and respect for every individual. People (consumers) are the key to success; they value all members of the diverse family for their individual contributions and their team achievements. Satisfying internal and external customers needs is the focus of everything they do. Continuous improvement is how they think and innovative change provides competitive opportunities. Features and Variety The Wendys menu features a variety of products that are stated below which are unique from its competitors. * Signature roast beef, including Roast burger. * Market Fresh deli sandwiches. * Market Fresh salads. * Toasted subs. * Jamocha and specialty shakes. * Curly Fries and Side kickers. * Wendys featuresFrench friesas a primary side item, but also offers a number of options for side items/dips, includingsalads(side and Caesar side),chili,yogurtwithgranola,mandarin oranges, andbaked potatoes. In several markets, the customer may request any of these side items to be substituted for fries in its value meals. * In June 2006, Wendys removed their classic Biggie and also the Great Biggie sizes in favor of a more traditional sizing system like; Small, Medium, and Large. * Frostydessert It is asoft serve ice creamdessert sold in chocolate or vanilla flavours. Also sold as a floatand a mix-in dessert called the Twisted Frosty. * In Japan, Wendys offers ared bean pasteand cheese sandwich called as an An Burger * Big Classic- It is a sandwich that directly competes with the Burger Kings Whopper. * Mayonnaise, lettuce, tomato,pickle, ketchup and onion served on aKaiser-style roll. A second version with bacon is available, called the Big Bacon Classic. * Baconator- with mayonnaise, 6 strips of bacon, two 1/4 pound (113.4 gram) patties, ketchup and two pieces of American cheese. * In Dec 2006, Wendys phased out and stopped offering their fried Home style chicken strips in most of its U.S.locations. There is now a chicken club combo in the place of the strips, which features a Home style chicken patty, Spicy chicken patty or a Grilled Chicken patty with Swiss cheese and also bacon. The Home style chicken strips are still available in parts of Canada. * In the Philippines they serve fried chicken, which forms staple at most fast food restaurants in that country. Price Customer cost â€Å"Price is the amount of money customers must pay to obtain(buy) the product.† (Armstrong and Kotler 2009: 83). The price of any product partially highlights its quality. Pricing Strategy The Pricing strategy primarily consists of * Getting to know the market. * Elasticity. * Keeping in pace with the competitors. * Because Price and Convenience are near universal throughout firms in the industry, Wendys must focus on becoming the â€Å"highly favored† fast-food choice. Doing so will give customers more inclination to visit store locations. Place Convenience â€Å"Place includes company activities that make the product available to target consumers.† (Armstrong and Kotler 2009). The vital role of marketing is the process of how the product is being sent from seller to buyer. The means by which the products and services reach the consumer from the producer and where they can be accessed by the consumer. The more places to buy the product and the easier it is made to buy it, the better for the business (and the consumer). Availability Approximately 77% of Wendys restaurants are franchised, the majority of which are located in North America. Wendys and its affiliates employ more than 46,000 people in its global operations. While Wendys sets standards for exterior store appearance, food quality and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages. Wendys operates in 19 countries around the world while its headquarters is based in Dublin, Ohio. It operated in more countries, but closed down in some of them due to certain circumstances. Inventory Wendys never uses frozen beef, its always fresh. Promotion Communication â€Å"Promotion means activities that communicate the merits of the product and persuade target customers to buy it.† (Armstrong and Kotler 2009). Different ways of promoting the product are Advertising Advertising is a major phase of overall product or service development and management. Advertising is specifically part of the outbound marketing activities, or activities geared to communicate to the market, e.g., advertising, promotions, public relations, etc. Wendys recently began a cross-promotion withNintendo. When you buy specific Wendys items you receive a code on that can be entered on the web siteFrostyFloat.comand be entered to win aWii. Wendys marketing arm engages inproduct placementin films (such asThe Day After Tomorrow,Mr. Deeds,Garfield: The Movie, andClick) and television and is sometimes seen on ABCs hitreality showExtreme Makeover: Home Editionserving food to the more than 100 construction workers. A recent Wendys commercial features the tune from theViolent Femmessong Blister in the Sun.ScrubsstarZach Braffcan currently be heard invoiceoverin Wendys newest commercials. With the launch of the new ad campaign, Wendys has also unveiled a new slogan, Thats right. Few of the advertising slogans of Wendys are given below US Canada * 1970 Present:Quality Is Our Recipe * 1978:Juicy hamburgers and lots of napkins * 1979: Hot-N-Juicy * 1980:Wendys Has the Taste * 1981:Aint No Reason to Go Anyplace Else * 1982:Youre Wendys Kind of People * 1983:Parts is parts * 1984:Wheres the beef? * 1986:Choose Fresh, choose Wendys * 1987:Give a little nibble * Circa 1990:The best burgers and a whole lot more(also was printed inside the hamburger wrappers during the 1990s) * 1997 Present:Eat great, even late * 2002:Its hamburger bliss. * 2004:Its better here * 2004:Always Great, Even Late. * 2005 2007:Do what tastes right.(primary slogan) * 2005 Present:It takes flair to be square. * 2007:Thats right. * 2007:Uh Huh. * 2007:Hot Juicy Burgers International * 1983:Its the best time forWendys(Philippines) * 2000 (approx) Present:We dont cut corners(New Zealand) * 2000 (approx) Present:Wendys cuadra contigo(Wendys fits with you). The wordcuadra(fit) is a reference to the wordcuadrothat meanssquare(Venezuela) * 2001 (approx) Present:El Sabor de lo Recien Hecho(The Flavor of the Brand New Made) (Honduras) * 2007 (approx) Present:Wendys es Sensacional(Wendys is Sensational) (El Salvador) Personal selling Personal selling involves incentive programs, sales presentations and trade shows (Armstrong and Kotler 2009: 383). Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to close the sale Personal selling is one of the oldest forms of promotion. It involves the use of asales forceto support apush strategy(encouraging intermediaries to buy the product) or apull strategy(where the role of the sales force may be limited to supporting retailers and providing after-sales service). Sales Promotion Sales promotion is any initiative undertaken by an organization to promote an increase in sales, usage or trial of a product or service. Sales promotions can be directed at either thecustomer, sales staff, ordistributionchannel members (such asretailers). Public Relations Public relations can be used to build rapport withemployees,customers,investors,voters, or the general public. There are various kinds of public relations, but the most important are financial relations with public, product relations with public,and crisis public relations.  § Financial public relations providing information mainly to business reporters.  § Product public relations gaining publicity for a particular product or service (rather than using advertising).  § Crisis public relations responding to negative accusations or information.  § Wendys has their official worldwide websites where the it regularly updates information such as yearly annual report, products, interviews with management faculties etc. 6.1.Ad

Tom Robinson’s Conviction in Harper Lees To Kill A Mockingbird Essays

Tom Robinson’s Conviction in Harper Lee's To Kill A Mockingbird Harper Lee’s To Kill A Mockingbird is an almost faultless representation of how the â€Å"white† word dominated the â€Å"black† word in the South. The novel shows that a white person’s word, no matter how faulted, was more readily accepted than any black person’s word. Allowing a â€Å"Negro’s† word to be accepted over â€Å"white† word would make southern society less secure in its assumed superiority. The southern â€Å"superiority† over Negroes had existed since the time of the slave trade and continued after the emancipation, out of fear. As long as Negroes were considered â€Å"property,† they were protected by their â€Å"value.† Following the abolition of legal slavery, their economic protection vanished, and the southern white population feared their infiltration with society. Out of fear came hate in the white southern community. Organizations reflecting their hate were created, such as the Ku Klux Klan. Lynchings, unjustified convictions, and severe economic oppression were all part of Negro-life in the south between 1925-1935. With the Stock Market Crash in October of 1929 the United States suffered severe economic depression. With the closing of many mills and plants, unemployment skyrocketed. The economic collapse was painful to all communities, but to the blacks of the South who were already severely oppressed, it was devastating. Farming communities, which were already in a depression before the crash, went hungry and rarely had surplus crop to sell for profit. Crop prices fell nearly 50% between 1929 and 1930. During the depression it was nearly impossible for blacks to find work because unemployed whites were chosen over blacks no matter what their qualific... ...ession, and Harper Lee’s To Kill A Mockingbird is an accurate example of how the historic South treated blacks with severe prejudice. Works Cited Carter, Dan T. Scottsboro: A Tragedy of the American South. Baton Rouge: Louisiana State University Press, 1969. Chalmers, Allan K. They Shall Be Free. Garden City: Doubleday & Company, 1951. Lee, Harper. To Kill A Mockingbird. Philadelphia: Warner Books, 1960. Ransdell, Hollace. "The First Scottsboro Trials (April, 1931) ." The First Scottsboro Trials (April, 1931). 27 May 1931. American Civil Liberties Union. 11 March 2001. <http://www.law.umkc.edu/faculty/projects/FTrials/scottsboro/SB_HRrep.html#REPORT ON THE SCOTTSBORO, ALA.>. Vassel, Olive. "The Scottsboro Boys." The Scottsboro Boys. . AFRO-Americ@. 11 March 20001. <http://www.afroam.org/history/scott/scotts.html>.

Nhs Database Administrator Criteria and Job Description

? On of the tree jobs I chose to research is as an NHS Database Administration in this page I will explain some of the tasks that a Database Administrator will do and how many files need updating. And why the job role is available and what skills I would need to have to apply for this job. The role of a database administrator is to: Ensure patient medical records are correctly updated Make appointments Check in arriving patients using an internal database system Problem solving skillsTelephone work both internally and externally Administration Support In this job there are a large number of files that need to be updated because they have incorrect information included in them. This problem is solved by the database administrator who investigates the files and resolves any issues that crop up so that the information in these files is completely correct and filed correctly. Part of the reason this job is available is because clients have a back log to get through.Database Management Sy stem and DataI think this job would be good for me because it is a temporary ongoing position that requires the person that gets this job to be flexible in the tasks asked of them. The skills I would need for this job are as follows: Experience working within the NHS. Minimum of 1 year of administration experience. Good IT skills using Microsoft word and excel. I would need to be able to work towards meeting and meet the agreed deadlines. And I would need good communication skills.

A&P character analysis of sammy essays

A&P character analysis of sammy essays In A, John Updike tells the story of Sammy, an eighteen year old who we first encounter working the checkout line at the As age walk into the store wearing bathing suits. While this may have passed largely unnoticed in many other settings, it creates quite a commotion inside the old-town A flesh, but also the rift between Sammys generation and the establishment of this puritan country town. This becomes evident when, at the end of the story, Sammy walks out on the job. It would be a common misconception, however, to think that this brazen act had much at all to do with these three girls. Rather, Updike gives many clues throughout the text that show that the depth of Sammys malcontent had reached a critical mass long before these three girls walked through the door that summer afternoon, and a confrontation, both with the A The stage for a major confrontation with the Athe cash-register-watcher, a character that you get the feeling that Sammy has encountered so many times in varied embodiments that he must have recognized this lady the moment he saw her in the aisle. Shes one of these cash-register-watchers, a witch about fifty with rogue on her cheekbones and no eyebrows, and I know it made her day to trip me up. Upon rectifying this minor mishap, he further describes this wretched character and her response- By the time I got her feathers smoothed and her goodies into a bag- she gives me a little snort in passing, if shed have been born at the right time ...

Why It Is Important To Understand Workflows In Your Profession,

Why It Is Important To Understand Workflows In Your Profession, Why It Is Important To Understand Workflows In Your Profession, Especially Healthcare – Coursework Example Why it is important to understand workflows in your profession, especially healthcare? The concept of workflow in the context of any organization encompasses the total amount of tasks which needs to be accomplished along with the vast array of human and other resources which are needed to accomplish such. Thus, the system of workflow also entails a large amount of interaction between the aforesaid factors to successfully achieve organizational goals. In the context of healthcare it must be understood that a proper workflow system would help in rendering better healthcare services to the patient population. Better workflow systems help to get rid of smaller obstacles which in turn make the work atmosphere smooth and systematic to render efficient healthcare (Cain & Haque, n.d.) The use of workflow systems finds practical implication in the context of nursing activities in healthcare. It is observed that the diversified and active roles which nurse have to play in promoting efficient h ealthcare services can be supported through the use of Information Technology in healthcare. Through the incorporation of Information Technology the nurses can share and also can get access to a wide variety of information which in turn helps them to become more efficient (Cain & Haque, n.d.) The design of Electronic Medical Record system would help the medical organization to reduce huge amount of healthcare costs. However, many hospitals declined to use the system for it led to workflow disruption. It is because the adoption of the system needed longer periods of training. Quality of healthcare services declined for healthcare staffs got busier to understand the new system rather than catering for the patients. Further, the system being much complex led to implantation problems. (How to design a usable and meaningful EMR application, 2009, p.4)References1. Cain, C. & S. Haque, (n.d.), Organizational Workflow and Its Impact on Work Quality. Retrieved on December 23, 2010 from: ncbi .nlm.nih.gov/books/NBK2638/. 2. â€Å"How to design a usable and meaningful EMR application†, (2009), EMIDS. Retrieved on December 23, 2010 from: emids.com/subpages/pdf/WP_eMidsUsableEMRApplication.pdf.

Compare and Contrast Peptic Ulcer Disease and Gastroesophogeal Reflux Term Paper

Compare and Contrast Peptic Ulcer Disease and Gastroesophogeal Reflux Disease - Term Paper Example There are symptoms and diagnosis that may help identify the type of gastrointestinal disorder that one may be suffering from (Kahrilas 2008). Peptic ulcer disease is the most common ulcer of an area of the gastrointestinal tract, usually acidic and extremely painful. A higher percentage of these ulcers are caused by Helicobacter pyloris. Epithelial cells in the stomach and duodenum secrete mucus in response to epithelial lining irritation. Gastric and duodenal mucosa exist in the form of a gel layer impermeable to acid and pepsin (Kurata et al 1997). A physiologic balance does exist between gastric acid secretion and gastro duodenal mucosal defense. Peptic ulcers occur due to disruption of the balance between the aggressor factors and defensive mechanisms. The aggressor factors include NSAID’s, H pyloris infection, alcohol, bile salts, acid and pepsin which allow back diffusion of hydrogen ions leading to epithelial cell injury. Defensive mechanisms include tight intercellular junctions, mucus, mucosal blood flow, cellular restitution and epithelial renewal (Kurata et al 1997). Symptoms of peptic ulcers include abdominal pain, epigastric with severity relating to mealtimes which manifest three hours after taking a meal. Other symptoms include Bloating and abdominal fullness, water brush, nausea and copious vomiting. Pain caused by peptic ulcers may be felt around the navel up to the sternum, this pain normally lasts for a few minutes although it may potentially last for hours and may worsen when the stomach is empty (Kurata et al 1997). Diagnosis is mainly established based on the symptoms characteristics. Tests such as endoscopies or barium contrast X-rays help to confirm the diagnosis. An Esophagogastroduodenoscopy (EGD) is usually carried out on patients suspected to be having peptic ulcers (Kahrilas 2008). Antacids or

Working with and Leading People Assignment Example | Topics and Well Written Essays - 3500 words

Working with and Leading People - Assignment Example The responsibility of the managing director is to identify the leaders and motivate them to lead the groups to achieve the overall objectives of the organization. Recruitment and selection is the process of hiring the right person for a job opportunity. The employees are at the core of the success of any organization. Thus, recruiting the individual with an appropriate set of skills is extremely important for fulfilling the overall objective of the organization. Recruitment is considered to be a positive aspect, while selection is regarded to be a negative aspect as it involves the rejection of applications and selects only the best individual suitable for the job opportunity (Randhawa, 2007). Recruitment is the process of attracting individuals for a job opening on a timely basis in large numbers and with the appropriate qualifications (Gusdorf, 2008).Both internal and external factors influence the recruitment process of an organization. The internal factors includes the expansion plan and size of the organization, the cost involved in the recruitment process, salary package, work culture, geographical expansion of the organization etc. Socio- economic factors, supply and demand conditions in the skilled labour market, political and legal considerations are some of the external factors influencing the recruitment process (Randhawa, 2007). Human resource planning is the identification of the present and future human resource need of an organization. Job analysis is the process of determining the tasks need to performed, how they are carried on and what are the qualities required to perform the job successfully (Prien et.al, 2009). After human resource planning and job analysis, the managing director must decide the number and type of recruits required and selects a particular recruitment method. Advertising in newspapers, magazine, career websites trade journals etc. is an effective method of recruitment. The health care company can also establish

Auditing Essay Example | Topics and Well Written Essays - 500 words - 2

Auditing - Essay Example Assurance service is an independent professional service, typically provided by CPAs, with the goal of improving the information or the context of the information so that decision makers can make more informed, and presumably better decisions. Attestation services are consultations that evaluate the reliability of written statements that are another party’s responsibility. Audits can be considered a type of assurance service but are only designed to test the validity of the financial statements. Recent economic issues drive increased demand for assurance services. The banking and finance industry fiasco of recent years has made these services indispensible in today’s market. There are differences between assurance engagements and attestation engagements other than audits and financial statements. One attestation is that of an entity’s compliance with requirements of specified laws, regulations, rules, contracts, or grants. A type of assurance engagement is that o f a comfort letter prepared to assure the recipient of the financial soundness company. The American Institute of Certified Public Accountants (AICPA) and the Institute of Internal Auditors (IIA) have positioned the auditing professions to become "assurance professions." Here, we explored the difference between assurance services, attestation services and auditing services. Furthermore, we discussed economic issues that drive increased demand for assurance services. We also identified one assurance engagement and one attestation engagement other than an audit of financial statements and the differences between them. The ten Generally Accepted Auditing Standards (GAAS) provide the foundation for all other auditing standards and interpretations. Here, we define the standard of "due professional care" and how a court might decide whether an audit firm met the standard. We also discuss why independence is often considered the

Thermoset plastic Essay Example for Free

Thermoset plastic Essay In this project I will design an apparatus which will hold a test-tube, basically as a showpiece. Even though test tubes are usually used to hold variables in science, I will be using it as a flower holder. My new boss at the company has asked me to make a flower vase, and has decided that the newest item in the store will be a test-tube flower vase. He has asked me that it has to be commercially viable, which will totally depend on my target audience. My main target audience in this project is the general female adult, because it would be the best area to sell a flower vase. This is because showpieces in stores are mostly bought by the female adult who wants to make a place look good by its presence. Im choosing this audience because they are the ones that most commonly use vases, and it is the place where I can make the most money. In order to do this, I will go through a whole process which is in this project. I will start of with researching existing examples, researching materials and I will go on to survey a group of people and I will go on to use the results in order to plan my design. I will go on to create my design and then I will evaluate my whole project. Overall, I will follow the design cycle in this project to create my flower vase. The tools and materials that I will use will all come from the DT lab. Materials Research In this project there are three main materials that we have the option to use, these being wood, metal and plastic. Below is some detailed information on all these types of materials: Wood: Wood is a main source of creativity, because it can be shaped and even manipulated in some cases. It is a primary way of creating apparatus/tools because it used to be abundant. Nowadays, there is a threat of it becoming rare, but because it is already such a used material it is not something that is hard to stop, especially because of the reason that the universal population will never decrease over a period of time. There are three main types of wood, namely hard wood, soft wood and man made wood. All types of wood must be seasoned before they are used, meaning that the moisture must be removed so that it is a solid. Soft Wood: Soft wood mainly comes from evergreen or conifer trees (right). They also come from trees like pine, cedar, fir, hemlock, spruce, yew and redwood. Softwoods are mainly softer than hardwoods; however there are some exceptions i. e. yews are much harder than hardwoods. Softwoods are categorized differently from hardwoods because of their different microscopic structures. There are two main elements that form the structure of softwood, namely tracheids and parenchyma. Uses: It is the main wood source used by man, because of the variety of uses it has. Softwood is the main material construction of buildings, in furniture, in windows, in mouldings, in doors and a lot of other millworks. Also, it is used for the production of paper and is turned into man-made wood i. e. MDF. Hard Wood: Hard wood trees on the other hand, mainly come from deciduous trees (right) . However, there is a group of hardwood trees that arent deciduous, known as angiosperm trees. Conducted experiments show that hardwoods are higher in density than soft woods but it has to be kept in mind that there are some examples of both groups that considerably overlap, i.  e. hardwood Balsa is softer than regular softwoods, and yew is in the opposite direction. Hardwoods can be differentiated from softwoods because of the following Characteristics. They have broader leaves   The contain enclosed nuts/seeds i. e. acorns Compared to softwood, hardwoods have a much more varied existence of species, almost a hundred times more. This also means that hardwood is used a lot more than softwood, especially in exterior work. It is also used to make day-to-day utensils, as flooring, for constructing buildings, for furniture and a variety of different things. Man-made wood: There are three main types of man-made wood, MDF, maisonette and plywood. MDF boards are known as Medium-density fibreboards. It is made by first breaking down softwood to wood fibres, and then two substances called wax and resin are combined with it. This is then used to form panels by applying on it pressure and high temperature. It is a material mainly made up of sawdust. Plywood, another example of man-made wood is created from thin sheets of wood veneers. Each of these sheets are then stacked together in a method called cross-banding. Again, they are bonded under heat and huge amounts of pressure. One of the reasons why plywood is favoured over plain wood is that it is resistant to warping, cracking, and shrinkage and is very firm. Maisonette wood is mostly used in the constructing of houses, which is why maisonette houses are existent today. Maisonette houses are basically houses connected to apartments (above right), which is where the maisonette wood is used. Metal: Metal is derived from the Greek word Metallon and is a readily formed element with positive ions which make up metallic bonds. On the periodic table, a diagonal line from polonium to boron divides up the metal elements (left). Elements below the line are metals and elements above the line are non-metals. However, elements along the line are known as metalloids or semi-metals. Ferrous and Non-Ferrous Metals: There are mainly two types of metal, known as ferrous metal and non-ferrous metal. The word ferrous is derived from the Latin word Ferrum which means containing iron. This shows that ferrous metals are the ones that contain iron whilst non-ferrous dont. This is a common way of dividing metal because it is the easiest way to decide which kind of metal you need, because the differences between these two groups are clear and obvious. Ferrous metals are the ones that usually rust, and they are the stronger and heavier. On the other hand, non-ferrous metals are the ones that dont rust because they dont contain iron, and are lighter and softer. Non-ferrous metals are those which are a mixture of metals (known as alloys) and do not have iron. Examples of them would be copper, aluminium and brass. Brass is an example of an alloy because it is a combination of copper and zinc. Examples of ferrous metals include: tin plate, cast iron and mild steel. Plastic: Plastics are a general group of apparatus that are created by the combination of oil, salt, air and water. Plastics are defined as a group of (natural) organic or synthesized materials that can be shaped when soft and later when they are hardened. The word plastic is derived from the word plasticity because of the fact that many of them malleable. In other words they are capable of being extended or shaped by the force of some kind of pressure. When applying plastic, there are two main types: thermo-set plastic and thermo plastic. Thermoplastic: Thermoplastics are characterized as being soft and pliable when heated. This means that it will melt when heated and it will turn into a glassy, brittle state (like that of ice) when cooled down sufficiently. Thermoplastic heat can easily be shaped by heat. This kind of plastic is usually used for packages, especially ones like PBS, polyethylene, polystyrene and acrylic (right). Thermoset plastics: Thermoset plastics on the other hand, are the complete opposite. They are stronger, much harder and heat resistant. They cannot be shaped with the use of heat, but at the same time they are very brittle pieces of apparatus. These kinds of plastics are usually in the form of a liquid or powder before being designed and moulded. Compared to thermoplastics, thermosetting plastics are harder and are best suited to higher temperatures. Like thermoplastics, thermoset plastics cannot be recycled by re-melting or remoulding the plastics. Examples of thermoset plastic include: polyester sine, poxy resin and melamine (right).

Globalisation Affected The Design Culture Cultural Studies Essay

Globalisation Affected The Design Culture Cultural Studies Essay It has been determined that our genetics play a huge role in what we are as people in terms of our looks and personality as well as our likes and dislikes. It has also been argued that creativity is generic and thus can determine what we individually find aesthetically pleasing. Yet do our upbringing of morals and beliefs play a role in how we view the world in terms of creativity and design? In his chapter on Taste, Clay (2009:13) states that The particular culture an individual is brought up in has inescapable influence in that persons preferences. I tend to agree as I do believe our preferences when it comes to design, stem from where and how we were brought up and in correlation to this, what we were exposed to in our upbringing. However, it seems in todays fast passed technological world where we have advances in technology that ten years ago seemed impossible, that we are losing touch of what culture and heritage are. This generation of technology allows for us to interact in what I believe to be an impersonal fashion. With services through the internet such as Facebook, Twitter and Skype we can communicate globally with the click of a button, which in terms of communication has advantages, yet we seem so detached from human interaction and all that comes with it. This is an effect of globilisation, as we are connected around the world, not only through technology such as the internet, but through the ever growing and advancement of travel networks of railways that link continents and aviation links that allow for transcontinental travel. The reality of the 21st century is that one can be in a different continent within a matter of hours and can communicate throughout the world at any point of time. In term s of creative problem solving, todays connected society has advantage as we can collectively gather and share information that can be used for solutions to global problems and therefore have a global interaction that will determine changes. It is not my argument that this is bad, as we have been allowed a freedom to travel and communicate and therefore experience the world. It is however, my concern that we have been detached from our roots in terms our cultural beliefs and heritage as cross cultural and socio-economic integrations have occurred as a result. Research that has dealt with this topic in particular speaks to how cultures have integrated and mixed and some argue that this is simply a continuation of evolution, yet I feel that as a result we could lose not only cultures that have grown through the ages but the sense of belonging or as Clay (2009;13) terms an individuals status in society. It is thus my intention to determine how globalisation has affected cultures through design changes. Literature Review Preliminary research on globalisation as a general topic has identified the cause of global change and development as a result of technology development that has allowed for the expansion of communication and travel. Cultures have been integrated in the sense that we are all connected through a similar thread that is the internet, where we can share information and discover and solve problems. As a result of this, we are better educated through the extent of knowledge that has been shared through this medium and thus have a better understanding of global issued that are being solved through design. It can be said that every aspect of our lives have been designed as we are constantly looking for ways to simplify our lives, mainly through technology. However, it is through this ever-growing advancement in technology that we have made our lives and therefore our economies and to some extent of which I intent to determine, our cultures complex and thus integrated. Jarzombek and Hwangbo (Global in a not so Global World.[sa]) base their theory on globalisation through what they see as the integration of modern and tradition and how cultural relevancy has been modernised to the extent that tradition is seemingly extinct. Examples of Eastern and Asian Architecture are used here to explain how politics and global integration can determine what is built and for what purpose a building takes on, regardless of the socio-economic situation or cultural effect that will occur. Although this article shows a bias argument, it is the issue of how cultural relevance has taken the back fall to global change in power and political battles that are of a result of globalisation that is of interest as this can determine how culture in terms of design is at risk. Therefore, it can be said that our lives are designed according to these changes as Marcus. G. H (What is Design Today.2002) asks the question What is Good Design? which can lead to an infinite array of answers that are determined by the individual. It is however my interest in Marcus take on how each aspect of design, from industrial to product design, relates to each other and forms a correlation that will affect each other as a result. Archer. B.L (Design Awareness.1974) similarly discusses creativity and how design is brought about. Elements of design from corporate strategy to consumer demand and conflicting issues in design are explained in a simplified way which break down design into a logical format from creativity and ideas to how and why designs are brought into effect and the global process that either demands or supplies influence on new design. However, it is the effect on society and heritage that is discussed in a business like format, which is of interest as Archer gives perspective on the global effect of design and why consumers are a part of the change. This leads to the idea of the consumer based society whereby we show demand for new products especially in technology and as a result we are affecting what is designed and produced and how we live our lives. Clay. R.(Beautiful Thing.2009) uses examples of art and design to correlate the relationships in all forms of creativity and therefore delves into the evolution of design and how this has effect on culture. Design in relation to our personal upbringings and where we live in todays society coincides on design decisions we make and why and how the human condition has evolved and changes with technology and global issues that are being discovered and solved through design. Cultural influences are debated through examples of clichà © designs and how these design methods have influenced design today and in what direction design is taking in modern society which will further more change culture and society which serves as the underlying issue of this research. On a similar chord, while dealing with culture of a region or geographic whereby consumers can be influenced through design, symbols and signs play a role in what is attractive or desirable in design. Culture can be described as familiarity and it is that which shows difference in culture and therefore design takes inspiration from this. Saleh M. (The use of historic symbols in contemporary planning and design*. 1998) explains that The meanings in symbols can be derived from three distinct forms of interaction: first, the ascription of economic and intellectual status to an object as a result of historical discourse; second, through use of an object when mediated by the cultural sphere; and third, when exchange values are transformed to sign values, as citisens, designers or decision makers interfere with the meaning of a landmark under cultural, economic and political relations of production and therefore introduces the realm of symbolic relation between culture and design and there fore how globally this relationship has been affected, of which the intention is to determine. Significance of Research My preliminary research has indicated that this topic is relevant in correlation to what is already known and it is the intention to further my knowledge of both cultures around the world as well as design that relates to culture and heritage. I have always been interested in travel and how other people live and moving to a new country has expanded my interest as I have learnt how people in South Africa live and how different the various cultures are. Language has also been a significant as I have learnt three languages that I would consider to be beneficial to my intended travel plans, and through language I have learnt that there is culture and heritage that is connected to a language; a topic that I could incorporate into my research paper. As it is my intention to research further into the implications of globalisation in relation to cultural changes and how this has influenced or been influential on design, I see this topic to be relevant to todays society and in relation to South African design. Research Methodology Though the current literature review, the topic of interest is placed into what is already known and it is my intention to further my research through the following questions and therefore derive a chapter outline for my proposed research paper: What is globalisation? How have cultures changed? What determined these changes? How has design changed? What has determined these changes? Does globalisation determine design change? How? Does design change determine cultural change? How?